Saffron and agricultural products: infos, production, marketing, selling.

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You'll find our Organic Saffron in the e-shop at www.fioredelnatisone.com

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Saffron's antioxidants and healthy molecules.

What are the most important molecules for the color and the properties of Saffron? What are the molecules responsible for the aroma and for the flavor? The color of Saffron is mainly due to carotenoid compounds, Crocin and Crocetin . The taste comes from the oxidation products of carotenoids, mainly: Safranal and the bitterness derives from Picrocrocin . Saffron contains more than 150 volatile and aromatic compounds. It also has many non-volatile active components, many of which are carotenoids, including zeaxanthin , lycopene and various α- and ß-carotenes . However, the golden yellow-orange color of Saffron is mainly the result of an alpha-crocin. This Crocin responsible for the Saffron aroma is an ester of the Crocetin carotenoid. Crocetin is a hydrophobic acid, and therefore soluble in oil but not in water. When Crocetin is esterified with two sugars, the result is itself soluble in water. The resulting alpha-crocin is a carotenoid pigment which may

Discovering Saffron's uses of the past.

Many uses of the Saffron are known from at least the 2nd millennium BC. Some of these were about: Cosmetics and skin : acne, phthisis, skin diseases and wounds, to give brightness to the body. Head and neck: against headaches and insomnia. Eye : as collyrium against conjunctivitis Heart : as heart stimulant; to decrease the resistance of coronaryarteries and improve circulation Respiratory system : against asthma, cough, sore throat and cold Gastrointestinal system : to strengthen liver and stomach to cure obstructions inside liver and spleen. To decrease appetite. Genitourinary system : infection of urinary bladder, as diuretic; to purify kidney and bladder. If used with honey, it can facilitate passage of renal stone. Many of these uses are now lost due to the development of modern medicines. These civilizations adopted Saffron to heal diseases, for beauty treatments of body and hair, to dye dresses: Crete (Saffron's a

How to plan correctly from zero Successful agricultural products-Marketing for (Saffron) Farmers

In this article we'll discuss on the ROOTS to create a successful agricultural product. Mission and Vision. Starting from the previous article in which I talked about Mission and Vision, we'll take these concept to bring them in a more concrete dimension: your product. Your high level goal must be: Solve someone's problems* or satisfy his/her needs. (Are 2 ways to say the same thing). *Problems are worth be solved by someone else (you) when: -they're important = they concern important aspects of life: money, health, relations. -they could cause significative damage (though they're important, if damage is low, probably you can ignore them) -there's an urgency . There's a limited amount of time after that something severe could happen . It isn't important if the number of potential people interested in your solution is low. In reverse the smaller is number of people, the bigger is the chance to discover a niche**. **

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